ashomsd
Joined: 04 Jul 2013
Posts: 5
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 Posted: Thu Jul 04, 2013 3:32 pm Post subject: facebook games |
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Zynga reached a peak 327 million users on Facebook in October before entering its first extended period of decline, according to AppData. Zynga has lost more than 100 million players in the past year -- about the same number gained by King -- because it has continued to rely too much on old hits, said Michael Pachter, an analyst at Wedbush Securities Inc.
Zynga is hiring Mattrick, former head of Microsoft Corp.’s entertainment division, to take over from founder Mark Pincus, who will remain chairman. It’s an effort to recharge revenue growth at the game developer, whose shares have tumbled by more than two-thirds since its 2011 initial public offering as demand fizzled for games like “Mafia Wars.” Mattrick’s challenge as CEO will be twofold: winning Facebook gamers back from King, and wooing players who favor mobile devices with titles designed for smartphones and tablets.
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