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micheldev



Joined: 21 Jun 2013
Posts: 5
PostPosted: Fri Jun 21, 2013 6:45 am    Post subject: Ad Rotation Reply with quote
The ad rotation setting allows you to "optimize for clicks" all of your ads. It serves each and every one of your ads within an ad group on an even footing, which is until the ad that performs the best has been discovered. The ad that achieves the highest CTR (click through rate) will be how Google establishes just which is the most successful of your ads.
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